# Marketing meeting agendas

## Weekly marketing meeting (40 minutes)

| Item | Owner | Time | What we need to leave with |
| --- | --- | --- | --- |
| Numbers against this month's goals | Marketing lead | 8 min | Which numbers are behind and a guess at why |
| Campaigns in flight | Campaign owners | 10 min | Each campaign on track, at risk with a fix, or late with a new date |
| Test results | Test owner | 7 min | Keep, change or stop for each finished test |
| Requests from other teams | Marketing lead | 5 min | Each request accepted with a date, parked or declined |
| Next two weeks | Content owner | 5 min | No gaps or clashes in what goes out |
| Decisions and action items | Notes taker | 5 min | Every item has one owner and a date |

## Monthly marketing strategy meeting (90 minutes)

| Item | Owner | Time | What we need to leave with |
| --- | --- | --- | --- |
| Last month against goals, by channel | Marketing lead | 15 min | What worked and what didn't, with numbers |
| Customer and market changes | Anyone, sales invited | 10 min | Anything that should change the plan: seasonality, competitors, what sales hears |
| Budget by channel | Marketing lead | 20 min | Where money moves next month and why |
| Big campaigns for the next 60 to 90 days | Campaign owners | 20 min | Goal, dates and one owner for each |
| Tests to run next month | Team | 15 min | Two or three tests, each with an expected result |
| Decisions and owners | Notes taker | 10 min | Decisions written down, open questions with a decider |